For decades, enterprise software has followed a predictable pattern: identify a problem, build a tool, deploy it to users, and hope for adoption. Training departments create courses. IT teams track license usage. Managers send reminder emails. And yet, study after study shows that most enterprise software features go unused.
Software adoption isn't a technology problem. It's a human behaviour problem.
We believe this approach is fundamentally broken—not because the tools are bad, but because the paradigm is wrong.
The Post-SaaS Era
SaaS promised simplicity: subscribe, deploy, use. But as organisations have accumulated dozens or hundreds of SaaS tools, a new complexity has emerged. Each tool is an island. Data sits in silos. Users context-switch constantly. And the promise of productivity gains remains largely unrealised.
The Shift
We're entering what we call the post-SaaS era—a world where the value isn't in individual applications, but in the connections between them.
Where AI doesn't just automate tasks, but understands context and intent. Where learning isn't an event, but a continuous thread woven through daily work.
What is the Intelligence Fabric?
The Intelligence Fabric is our vision for this new paradigm. It's not a product category or a marketing term—it's an architecture for how enterprise technology should work.
Think of it as an invisible layer that sits across your technology stack, continuously:
- Observing how people actually work (not how we assume they work)
- Understanding patterns, gaps, and opportunities through AI
- Connecting insights to actions at the right moment
- Learning from outcomes to improve over time
redthrd: The First Thread
redthrd is our first product built on the Intelligence Fabric architecture. We started with Microsoft 365 adoption because it represents one of the largest technology investments most organisations make—and one of the most underutilised.
But redthrd isn't just another training platform. It's a proof point for a new way of thinking about enterprise technology:
- Instead of courses, we deliver micro-learning at the moment of need
- Instead of generic content, we personalise based on actual usage patterns
- Instead of completion rates, we measure behaviour change
- Instead of annual reviews, we provide continuous intelligence
The Future We're Building
redthrd is just the beginning. The Intelligence Fabric architecture can extend to any enterprise technology challenge where human behaviour is the bottleneck—which is to say, nearly all of them.
Our Vision
Technology adapts to people, not the other way around. Learning is invisible, woven into the flow of work. AI augments human capability without replacing human agency.
Organisations can finally realise the full value of their technology investments. This is what we're building at redthrd. This is the Intelligence Fabric.