About Us
We believe in the power of
connected intelligence.
redthrd was founded on a simple idea: technology adoption isn't about features—it's about people. We're building the Intelligence Fabric to weave human behaviour and AI together.
Our Mission
Transform how organisations
unlock their technology investment.
Every year, enterprises spend billions on software that goes unused. Features sit dormant. Potential goes unrealised. We founded redthrd to change that—to create a system that understands how people work and meets them where they are.
We don't believe in one-size-fits-all training. We believe in personalised journeys that adapt to each person, delivered at the moment of need, measured by real behaviour change.
People-First
Technology serves people, not the other way around
Outcome-Driven
We measure behaviour change, not just engagement
AI-Native
Intelligence woven into every interaction
Real-Time
Insights that adapt as quickly as your workforce
The Vision
Not a product.
An architecture.
redthrd is one strand in the Intelligence Fabric—a post-SaaS paradigm where data, AI, and human behaviour form a continuous, self-improving loop. Each thread strengthens the others.
Usage data enriches AI
Every interaction teaches our models more about how people actually work.
AI personalises journeys
Intelligence shapes each learning path to the individual.
Journeys change behaviour
Real adoption happens, closing the loop and strengthening the fabric.
Our Team
Built by people who believe in people.
We're a team of technologists, learning scientists, and design thinkers united by a mission to make technology work for everyone.
Join Our TeamReady to find the thread?
See how connected intelligence transforms M365 adoption across your organisation.
Get in Touch